Joseph Magnotti and Justin Cooke from Adsense Flippers recently released their WordPress theme IntelliTheme. They were kind enough to send me a test copy for review so today I’d like to walk you through what the theme does and how it can help you make money online.
Justin and Joseph have created thousands of small content websites in order to make money through Google Adsense. I’ve followed their progress very closely this year. In addition to producing a fantastic podcast, they have been killing it with Adsense, making 5 figure incomes every month through maintaining and selling their websites. It really is inspiring and they’ve rightly built up a loyal following due to their honest approach to internet marketing (I highly recommend subscribing to their blog via RSS and/or following them on Twitter).
IntelliTheme was designed specifically for niche websites and the theme was born out of their need to speed up the process of creating and optimising their sites.
Take a look at some screenshots of the IntelliTheme design below:
It’s horrible isn’t it!! The design looks like it was made 10 years ago for people who are still stuck on 56k modems. This was by design. You can disagree with the tactics of niche website affiliates however it has been proved that simple designs like this generate the most income.
Most Adsense WordPress themes have a similar design and have useful options for automatically inserting your Google Adsense code into key widget areas. IntelliTheme has one feature that puts it ahead of the crowd: Split Testing. The way it’s set up is nothing short of genius.
There are 5 default presets: Tower Right, Tower Left, Central Bank, East Side and Sandlot. Each preset has a different combination and the frequency in which that preset is shown can be changed from normal to less often or more often.
The settings for each preset are hidden. To show the options for each preset, you simply need to click on the settings button at the right hand side.
Each preset could be considered a different theme in it’s own right with different colours, images and ad placements. In the options area you can upload a unique image for each preset and configure the colour scheme through 6 main areas: Background, Header, Inner Sidebar, Outer Sidebar, Links and Footer.
The type of font for 6 different areas can be customised: Website Title, Page Title, Post Title, Sidebar Headings, Content and Links. And for each area you can define the font size from 10 to 48 px and choose from 5 font families: Verdana, Arial, Times, Georgia, Lucida Grande and Helvetica.
The site description can also be disabled and there’s a useful option to redirect Google Images traffic directly to your website instead of seeing the image overlay. Redirecting the traffic from Google Images should give you a slight boost in traffic.
Each preset has different ad configurations. Some of the presets displayed 4 ads whilst others display 5 or 6. You don’t have to add an advertisement to each ad area; it’s up to you how many ads you want to display.
Whilst I’ve no doubt that most people will use IntelliTheme for creating Google Adsense websites, the way the theme is set up, you can use it to optimise earnings from any ad network.
The theme also allows you to easily track your website traffic by simply entering the unique Google Analytics identifier. This is something which can be easily added to any theme by modifying one theme template. Clearly this additional option was added to streamline the process of setting up new websites and tracking their traffic levels.
The main statistics dashboard highlights how each preset is performing you. It shows page views, clicks, click through rates and accuracy. You need to pay close attention to your stats and change the frequency of the presets being displayed accordingly i.e. show better performing ad set ups more often. Alternatively, if you feel that you have gathered enough data, you can disable the lower performing ad set ups and only use the best performing preset.
IntelliTheme isn’t for everyone. If you’re looking for a new design for your main website or blog, look elsewhere. IntelliTheme wasn’t created for those type of websites. Those of you who are looking to create money through small niche content websites will love the flexibility that the theme offers. You’ll find it to be a huge time saver when setting up websites in volume.
IntelliTheme retails for $47 and comes with a 30 day money back guarantee. I highly recommend checking it out if you’re interested in making money through niche content websites.
If you have any questions about the theme which I haven’t addressed in this post, please let me know and I’ll do my best to answer them 🙂