When it comes to making money online, it is amazing how the smallest of changes can make such a big difference. I have been reminded of this over the last week.
For the last year I have had a link at the bottom of my bio widget (top of sidebar) that says “Hire Me”. It linked to a page in which website owners can read more about what I can do and hire me for writing or consultation. The page was also linked in a sub menu in my blog navigation bar.
Despite this blog being the source of most of my writing gigs, I never promoted my services heavily. A week ago I decided to rectify that and change my blog design ever so slightly.
No, I did not change the layout. Nor did I add a big banner to the header. All I did was change “Hire Me” to “Services” and move the menu link to the top level. That is all I done.
Due to this, I have seen a big increase in clients over the last week. In fact, I have taken on an additional four clients over the last four days alone – two of which I had never had contact with in the past. It would ignorant to believe that this was just a coincidence. There is no doubt that increase in writing requests is due (at least in part) to increasing exposure to my services page.
I know that a lot of my readers own their own blog and blog for others. For those who do, I recommend making your services page more prominent on your website. It is sure to get you more clients. You should also do the same for other important pages such as your newsletter page.
Remember – your visitors do not know their way around your website as well as you do, so make it easy for them to find the pages that matter.
Kevin
