It’s so important to realize that tracking your business’s content marketing strategy is vital for success. Without tracking, you’ll be unable to highlight your shortfalls or identify the weaker spots in your campaign.
Without this information, you won’t be able to streamline or optimize your strategies which will result in you spending more money when you should have invested it properly in the first place. In turn, this will have caused you to miss out and underutilize your opportunities.
Today, we’ll explore 13 essential analytic tools that can help you to monitor your marketing strategy, enabling you to easily identify these pitfalls so you can optimize and refine every single aspect of your marketing campaign.
Cyfe is renowned for being one of the go-to online marketing analytics software packages. This is an all-in-one solution that grabs and collects all your data from around the internet and displays it all in one easy to use dashboard.
This is highly convenient as you’ll be able to view all your information from one place, rather than having to use a collection of tools. You’ll also have access to real-time reports on a variety of supported custom data sources as well as personalized API’s and widgets that you can use till your heart’s content.
2. Moz Pro
When looking for solutions platform to track your SEO analytics, Moz Pro is an essential tool that is used by digital marketers around the world. In addition to providing you with accurate feedback on the performance of your SEO strategies, Moz Pro will actively assist you in increasing your online presence and gives you access to a comprehensive range of tools to help you improve your ranking.
Using this tool will help you to streamline your workflow and save you time. This means you can focus your attention and saved time on other parts of your project, enabling you to maximize your business’s opportunities.
A household name for marketers across the world. Renowned as one of the top performance tracking platforms, this tool will give you the ability to track, analyse and optimise all your marketing strategies, enhancing your online presence.
Using this tool, you’ll be able to fully automate most of your marketing strategies and techniques, such as your email marketing campaign and monitor your analytical data, all from one, easy to use dashboard, saving you a lot of time and a lot of money.
When creating content for your marketing campaigns, it’s important that your article remains precise and straight to the point.
This will help you to improve your SEO ranking as well as improving your engagement rates and the readability levels for your readers. Use this tool to track your word count to ensure precision. As a rule of thumb, you’ll want to be looking to have your posts around 500-2,000 words, depending on the content, industry and value that your content provides to your readers.
5. Hot Jar
Hot Jar takes a unique and innovative take on analysing your content and your website pages. Easily the leading feature is the heat maps that it provides, giving you an insight into where your customers are interacting with your pages and where they are clicking the most. The tool fully supports desktop and mobile websites and is perfect for optimising your pages.
The tool provides you this information using a unique form of heatmap. This allows you to identify choke points in your website where people are becoming lost and confused or find it hard to navigate. For example, making your users are reading a lot piece of text but stop halfway through. This would show that your content isn’t engaging enough and needs to be addressed.
One of the most important aspects of your marketing campaign will be your content marketing strategy. To improve your ranking as well as engaging your users, you’ll need high-quality content that’s compelling and communicates effectively with your readers.
Paper Fellows provides you with exclusive access to a range of highly experienced professional writers who can assist you with all your content marketing queries. If you’re rushed for time, you can even find a professional writer who can write your marketing content on your behalf.
Tracking your own analytics is only one aspect you should be practicing. Analyzing your competitor’s statistics is just as important. SEMrush lets you do just that. With detailed analysis on your competitions performance and ranking, SEMrush gives you the insight you need to adjust your strategy to outperform them at every turn. Included, you’ll find a complete toolkit that allows you to use the techniques on websites, social media accounts and much more.
One of the most overlooked aspects of monitoring the performance of your websites is optimising the actual movements and interactions of your users. One of the newcomers to the game, Heap, allows you to actively track any action your user takes, plotting a path through your website to provide you with the essential information on your most popular pages and where you need to improve.
One of the most widely used and, most importantly, free, analytics packages come from Google themselves. Relatively basic compared to other premium analytics tools, you’ll still be able to effectively monitor your website traffic, including their sources, as well as the unique ability to effectively integrate your Google Adwords account that can help you streamline and maximise your campaign.
A similar yet alternative open source platform, Piwik mimics Google Analytics, providing you with in-depth information on your users including their geolocation, browser type and even their operating system. All this combined gives you a very informative overview of who your users are and how they’re using your website.
This allows you to collect valuable marketing research and data on your users, helping you to see exactly who is visiting your website, where they are from and how often they convert, allowing you to tailor create your marketing campaign to your audience’s needs.
11. Big Assignments
No matter what stage of your marketing campaign you are currently in, your content will always be a lead consideration. To save you time, allowing you to concentrate on more important aspects of your campaign, such as analytics, Big Assignments gives you access to a range of professional writers who can create posts to your exact specifications.
When compiling your analytical data, you need to present it to yourself in an effective and time efficient manner where you can take everything you need in a matter of minutes.
Klipfolio allows you to build your own dashboard that seamlessly interacts with your existing analytical software. There’s a ton of custom templates to choose from alongside the ability to create your own personalised data experience.
13. Crazy Egg
Similar to Hot Jar, Crazyegg is a multi-functional tool that helps you to understand how effective your website design is in converting your leads into profitable and active customers.
Through the use of heat maps, the tool will allow you to see where your users are interacting with your pages, in fact, you can even see where they are scrolling and where they stop. This allows you to optimise your website pages to maximum efficiency.
As you can see, there are a ton of tools out there just waiting to be taken advantage of. By using the right tools and platforms in the right places, you can easily identify the flaws in your digital marketing campaign, see where users are getting stuck and analyze the performance of all of your techniques.
In turn, this will help you to run the most effective and cost-efficient campaign possible, leading you to new levels of success that wouldn’t have otherwise been possible.