Email marketing is an effective strategy for promoting your brand, product, and services. Many website owners use established email marketing services such as MailChimp. There are some drawbacks to using hosted email marketing services to manage your promotions. Firstly, you need to abide by their rules and guidelines. For example, …
WPForms is a new drag and drop form builder for WordPress that was developed by the same team that created Optin Monster. The plugin can produce stylish responsive forms and boasts features such as conditional logic, notifications, form templates, spam protection, payments, multi-page forms, and more. Let’s take a closer …
Marketers love webinars, but you are a blogger, not a marketer. Right? Wrong. Everybody needs to market themselves. Even employees need to convince the boss that they are doing a good enough job. Those who don’t bother find themselves top of the redundancy list next time the company is reorganizing. …
Generating viral buzz has been an integral part of any business’ strategy. However, it goes beyond simply having a social media presence and sharing content that is potentially shareable and likeable. Viral marketing involves knowing your audience, what clicks with them, and ensuring you follow through. Here are a few …
Demographics, geographical location and psycho-graphic factors are some of the phrases thrown around when people talk marketing strategy. And rightly so, since these are among factors you need to keep in mind when starting a new business. In other words, you need to have a clear understanding of your target …
As a digital marketer, you most probably have a professional toolkit that makes your work easier and fun. Your toolkit could contain resources such as monitoring tools, SEO software, eBooks and blogs you love and follow among others. In this post, we’ll unveil over thirty websites you can add to …
You already know that Twitter is one of the most vibrant and addictive social networks that no marketer can afford to ignore. But you might also know that an overwhelming number of marketers never manage to drive any meaningful business value from Twitter. Twitter is a fast moving platform where …
LeadIn is a marketing automation plug-in for Wordpress. The team behind LeadIn wanted to answer two questions website owners have: who is visiting my website, and what pages and content do they go through? It also allows for easy organisation of contacts with tags, and syncs with your favourite mail …
There comes a point in every digital marketer’s life where one must graduate from an amateur to a professional. Once you’ve fully grasped the foundation concepts of marketing, learned the inner workings of the best digital strategies and platforms that work for your business and figured out what metrics are …
I’m going to put it out there, right from the start: I love email. I know you’re thinking “No one LOVES email. It’s just one of those things, like public transportation or the weather. We use it, we tolerate it and that’s it!” Not me – I’m the kind of …