Self-hosted email marketing solutions are an effective way of reducing the cost of your email marketing campaigns. If you are currently using a hosted email marketing solution such as MailChimp, I recommend doing some homework on a self-hosted alternative as you could save hundreds or even thousands of dollars per year.
My other resource page shows you stand-alone self-hosted emailing options. This page shows you self-hosted email and newsletter solutions that work inside WordPress in conjunction with an SMPT relay email service.
* Please note that lead generation and WordPress pop-up plugins are not listed on this page as they mainly work with hosted email services. The solutions listed here work on their own or capture emails and store them for you.
OK Jetpack is clearly not a fully functional email marketing solution. What it can do is deliver updates to your followers about your recent blog posts.
I have used several popular email marketing services and I each one’s RSS to Email newsletter feature is limited in what it can do. The RSS to Email feature provided by GetResponse, for example, is really buggy and the developers refused to fix it despite my pleas.
A good alternative to using a hosted email service for your weekly newsletters is to use the Jetpack subscriptions module. You can then use whatever solution you wish to send out email blasts. The Jetpack Posts by Email module is also useful.
Formally known as Wysija, Mail Poet is an email newsletter WordPress plugin that allows you to send emails to subscribers using Gmail, SendGrid, Amazon SES, and more. It features a drop and drop template editor, three different types of automatic newsletters, subscriber management, and more.
The free version can be downloaded from WordPress.org. It lets you email up to 2,000 subscribers.
The premium version retails from $99 per year. It offers improved deliverability, priority support, and enhanced statistics.
MyMail is the top selling newsletter plugin for WordPress in CodeCanyon. Retailing at $40, the plugin tracks clicks, opens, unsubscriptions, bounces, user info, and more. Single and double opt-in is supported and newsletters can be designed using a drag and drop template editor.
The plugin integrates with many other email related WordPress plugins.
Sendy is a stand-alone email marketing application that works with Amazon Simple Email Service (SES). It retails at a one off fee of $59.
Sendy does not work with WordPress itself, however there is a plugin called Sendy Widget Pro that costs $16. It adds WooCommerce integration, CAPTCHA fields, a widget, and an option to display your subscriber count.
WP Email Capture
A fantastic WordPress plugin from Rhys Wynne that can be used to capture subscriptions on your website. You can then export subscribers via a CSV file into your chosen email service or application.
The plugin is free to use, however the premium version adds additional functionality such as multiple lists, auto responding, custom fields, and more. It retails at $49.