Cool LED Watch

Apparently, this LED Watch was released in October 2008 but I've not been able to find it anywhere (I've read on a few websites that it is a concept watch and won't be released – Boo!). At first glance the watch resembles a bracelet but at the touch of a button the time lights up in true cool LED fashion.

Does anyone else think this is cool or is it just me?

Cool LED Watch

Link : LED Watch