The Truth About OptimizePress

There's a few things I hate about OptimizePress, and a few things I love.

I'll get to that soon, but let me be transparent on the front end.

While it's the bread butter and sweet brown sugar for some of the best copywriters, digital marketers, and content curators in the game, it's only one of the many software options used to design landing, sales, membership, squeeze and sales pages.

Does it have some blistering weak spots? Yes. Is it the best copywriting software on the market? Absolutely maybe.

It's a matter of what you want and what you need. Let's take a look at the Wordpress theme and plugin, OptimizePress, to see what it is, what it can do, and which wants and needs it delivers on.

What is OptimizePress?

Maybe a better question is, “what can I do with OptimizePress?” I often find myself asking “what can I not do with this software?”

Here's what OptimizePress can do:

OptimizePress features and abilities.
OptimizePress offers many great features and tools.

Thanks to a small universe of templates and graphics, OP is an extremely versatile tool for bloggers, copywriters, web designers, affiliate marketers, and many other digital content curators. But ultimately, it's main function is to convert visitors into customers, prospects, or members.

Firstly, this is designed specifically for WordPress websites, so you install it as a theme or as a plugin. The setup is quick and painless — it's as simple as uploading the plugin zip or the theme.

Once you're up and running, this is what you'll have access to:

The Dashboard

This is where the magic begins. You can set up every page with just about everything you can think of, from your logo and header, to SEO functions and the footer layout.

In the Analytics and Tracking section, you just copy-and-paste your Google Analytics or other tracking code into the box and it'll start tracking your OP pages.

OptimizePress Dashboard
The OptimizePress dashboard is very easy to use.

To integrate your auto-responder, you paste your API key to connect, and that's it. Done deal. OptimizePress currently supports:

  • AWeber
  • MailChimp
  • iContact
  • Emma
  • InfusionSoft
  • GetResponse
  • 1ShoppingCart
  • OfficeAutopilot
  • Ontraport
  • GoToWebinar
  • CampaignMonitor

Social Integration allows you to… well, integrate your social media.

Building a Page With OptimizePress

Four steps. I love the simplicity of it. You can choose to work from scratch, use a template, or (and this is one of my favorite features) use a page you've developed in the past and saved as a preset.

OptimizePress Pagebuilder Review
The OptimizePress PageBuilder lets you start from a blank template, a content template, or a saved preset.

Let's go ahead and choose from the 30+ templates in the OP collection, which includes:

  • Home Page templates
  • Membership pages
  • Opt-ins
  • Sales pages
  • Webinar templates
  • Squeeze pages
  • Ebook pages
OptimizePress Optin Pages Review
One of the great things about OptimizePress is the number of squeeze pages available.

Let's go with a simple squeeze page. Here's a nice, clean opt-in.

OptimizePress LiveEditor Review
The LiveEditor allows you to create landing pages in minutes.

Once you choose a template, you'll find yourself at the helm of the OptimizePress Live Editor. You may not want to change much, and if you do, it won't take long. My average squeeze page takes around 15 to 20 minutes, and that includes writing the content, customizing the button (color, text and shape), and also matching the page color to go with the website's brand. If you want to get fancy (I always do, it's impossible to resist), explore the endless collection of page building tools — the Elements.

OptimizePress 2.0 Elements Review
There is around 50 elements in OptimizePress 2.0

Here's the full list of the elements and graphics at your disposal:

  1. 2 Column Text: Add a two column row onto the page to insert text into.
  2. Affiliate Page Snippets: Provide code for elements you want your affiliates to use while promoting your products or services.
  3. Arrows: Plug arrows into the page to guide your reader's eye to important parts of the page.
  4. Audio Player:  Upload Mp3 and other audio files.
  5. Bullet Block: Keep your content scannable and easy to read with a variety of bullet point options.
  6. Button: Develop the perfect call to action by creating your own button, or choose from the pre-made button selection.
  7. Calendar Date & Time: Show the date and time of your event.
  8. Content Toggle: This is perfect for FAQ's or information with a title that can be expanded, accordion.
  9. Course Description Box: It doesn't actually have to be a course. This feature is useful to describe products and services as well, complete with your choice of icons representing the course, product, or service.
  10. Custom HTML / Shortcode: Use your own customized HTML shortcode.
  11. Delayed Content: Delay any element on the page. It'll show up after the time you set.
  12. Divider: Some are fancy, others simple — these dividers keep your page organized and professional.
  13. Dynamic Date: This date always displays the current date, giving old material the impression of super-fresh content.
  14. Facebook Comments: Give your visitors the chance to leave a comment with their Facebook account.
  15. Feature Block: Highlight an important section and include a relevant icon.
  16. Feature Box: Insert text or other elements into a highly customizable feature box. 
  17. Feature Box Creator: This element allows you to create your feature box from scratch.
  18. Files Download: Give your viewer the ability to download files and file lists.
  19. Guarantee Box: Instill confidence with a professional guarantee stamp, with your money-back guarantee, terms, or other customer satisfaction promises.
  20. Headline: Call attention to the topic at hand or a clever one-liner.
  21. Hyperlink: Insert a highly customizable hyperlink.
  22. Image with Javascript Alert: Used primarily for video fake-outs or to push traffic through to the optin form.
  23. Image with Text Aside: An image. With text aside.
  24. Images: Easy image placement.
  25. JavaScript: Add your custom JavaScript with this element.
  26. Launch Navigation: This element is for pages added to a funnel designed in the launch suite. The navigation bar generated will show these pages.
  27. Live Search: A simple search box with customizable text.
  28. Navigation: Choose from a variety of navigation blocks.
  29. News Bar: Highlight the latest news from your site.
  30. One Time Offer Count Down: Generate a sense of urgency with a count down until the end of sale or offer.
  31. Optin Box: Quickly plug in a customizable optin box with full auto-responder integration.
  32. Order Box: Highlight your call to action and order buttons.
  33. Order Step Graphics: This element shows your customer what step they're at in the process.
  34. Pricing Graphics: Use this element to show off and bring attention to a low price.
  35. Pricing Table: Use these tables to display your pricing and package options in a side by side comparison.
  36. Progress Bar: Show them the progress they've made through the course or training.
  37. Q&A Elements: Choose from a list of Q&A styles.
  38. Recent Posts: A list of your recent posts. Perfect for highlighting blog posts on the home page.
  39. Social Sharing: A slew of social media share icons.
  40. Step Graphics: Add high-visibility numbered lists or steps.
  41. Tabs: Accordion style, click-to-expand information.
  42. Terms & Conditions Box: Another layer of professionalism (and legal protection), this element gives your visitor a set of terms and conditions to agree to before purchase.
  43. Testimonials: Add social proof to your offer with a variety of testimonial layouts.
  44. Text Block: Just a simple way to add a normal block of text.
  45. Tour Elements: A brilliant way to create a call of action button with an additional “take tour” option on the side.
  46. Vertical Spacing: Add vertical spacing to the layout column.
  47. Video Player: Take advantage of a sales video or informational video with this element. You can use Embed code from YouTube or a URL.
  48. Video Thumbnail & Lightbox: Use any image to use as the video thumbnail. When clicked, this thumbnail will pop out into a lightbox video.
  49. WordPress Comments: Give your visitors the option to add and view WordPress comments.

Once you've created the page, chosen or created the template, and utilized the elements above, click “save and publish”, and the page is live!

The OptimizePress Launch Suite

The Launch Suite is where you set up a series of funnel pages, which funnel traffic to your sales or cart page, from stage to stage in the buying process. This allows you to mass change every page in your funnel, without meticulously changing the links for every page.

Now, I've given you a pretty solid overview of the software, but there's still an avalanche of valuable information you'll want to ingest if you're interested in using the product.

That was just a simple spin through the world of OptimizePress — with the recent upgrade to OptimizePress 2.0, this tool is sharper and deadlier than ever.

Let's take a look at:

  • The main benefits and upgrades of OptimizePress 2.0
  • The things I hate about OptimizePress 2.0
  • What I love about OptimizePress 2.0
  • Some insider secrets
  • OptimizePress 2.0 alternatives

OptimizePress 2.0 and Our Need for Real-Time Speed

In the age of information and lightening speed technology, the tortoise, slow and steady mentality is fully, completely, wholly and irrevocably obsolete.

We need speed, and lots of it. Lucky for us, OptimizePress is designed to cut every middleman and unnecessary corner in professional page development. Here's how.

The Live Editor

My favorite feature? Real time editing, hands down. I've tried just about every landing page software imaginable, and after getting my grubby little digits on real time editing, I'll never go back. Because I can add copy, graphics, images, arrows, buttons and feature boxes directly to the page in real time, which keeps my copywriting process a smooth flow of uninterrupted creativity.

Pre-Loaded Templates

Speaking of time, the pre-loaded templates slash the time I spend on page creation right in half — at very least. If I'm developing a simple squeeze page for example, it can take mere minutes to pound out a high-converting, professional grade email-nabber, where before OP2 it may have taken hours.

No More Coding

The Achilles heel of my copywriting used to be my chimpanzee coding ability. I really can't code to save my life. With an intuitive “drag and drop” method, OptimizePress eliminates the need for coding, which means less time spent, and more money in my pockets.

Variety and Compatibility of OptimizePress 2.0

One of the worst things in the world is finding out that your new plugin strong-hands another valuable plugin into a jumbled pile of useless, cluttered computer code. I wish I could say that never happens with OP, but it does. I'll go into that in more detail soon. Right now let's focus on the brighter side of compatibility.

A gallery of OptimizePress Templates
A gallery of OptimizePress templates

WordPress Only

One of the game-changers that OptimizePress willed into existence is an unprecedented level of WordPress compatibility.  Every client I have uses WordPress as their platform, and all three of my sites were spawned from WordPress templates. So finding software that integrates seamlessly with WordPress is a no-brainer.

Also, getting clients to let go of the kung fu grip they have on their pre-existing WordPress template is like trying to pull wisdom teeth out of the gaping maw of a pissed off pit-bull. Not fun. The OptimizePress WordPress plugin has made my life substantially easier, client-side and for personal use too.

With the cheapest package, I get to use it on multiple WordPress sites, and even though the right to use it on multiple client sites costs extra, that investment paid itself off (and then some) with the first landing page I developed.

Loads of Graphics

There's still only one competitor that keeps up with OptimizePress in the graphics department, and that is LeadPages. Minimal options is a deal breaker with most copywriting software, because good copy desperately demands variety. Creating pages with the same graphics over and over again turns your work into a big, ugly cliche.

Can you imagine if Van Gogh painted nothing but The Starry Night? He wouldn't have a single Wikipedia-entry to his name, because nobody remembers a one-hit wonder. But as you've already seen, there's nothing to worry about in that arena. The OP2 graphics collection is almost absurdly extensive, and even if you find yourself wanting more, you can easily insert your own graphics.

optimizepress elements
OptimizePress Elements

OptimizePress 2.0 — What I Love

  • OptimizePress 2.0 is a complete overhaul of the original, which was great to begin with. The most vital upgrade is the clamped down security features, which locks hackers out of your site, guarding it like a leet-squashing kraken.
  • The Live Editor lets you make edits directly to the page in real time. Best thing ever.
  • Thousands of page manipulation options make this software an incredibly versatile tool.
  • Thanks to an astounding collection of Pre-Made templates, you can crank out sales, squeeze, landing, and membership pages out in minutes.
  • The ability to create high converting pages with no coding ability is a lifesaver for people who aren't swimming in thousands of dollars reserved for high quality page design.
  • The security software isn't just heavily armored. It's updated rigorously and methodically, keeping it bug-free and hacker-proof.

What I Hate About OptimizePress 2.0

  • The ClubHouse could use some more work. Compared to the professional-grade quality of the software itself, the ClubHouse has been the gimpy, underdeveloped hind leg of the OptimizePress regime. That said, it continues to improve, and the templates have surged to over 80 in count.
  • There's a learning curve to anything worth pursuing, and OptimizePress 2 is no exception. This can be moderately intimidating for a first-timer.
  • It's fast, but not as fast as LeadPages. It's a matter of quality over quantity. Variety of graphics and layout produces better quality, but can be more tedious.
  • If you want to manipulate the code of your page, don't even bother. It's completely locked down to keep black-hat sorts of copywriters from poaching the software.
  • Plugin compatibility. Most WordPress plugins play well with the OP 2 plugin, but there's a handful that don't. (The Shareholic plugin is one of the most glaring examples.)

OP2 Review – To Sum it up

Here's something  most OptimizePress enthusiasts won't tell you (mostly because they don't know). The Live Editor can be mind-numbingly slow if you don't have the gear to match it. If you're working with an obsolete computer and don't know it, you'll find out quickly with OptimizePress 2, and if you've already paid, well, that makes for a pretty crappy day.

Another thing I'd like to throw out there — this isn't a one-size-fits-all, unicorn-magic piece of software that squeezes out golden eggs of professional sales and landing pages in a 3-minute session of keyboard slapping.

For one, it takes patience and time to learn the initially overwhelming ins and outs, and to straighten the winding rabbit trails of page creation into an efficient, blitzkrieg line of fire, you need to be able to dedicate more than a few fleeting minutes to the cause.

It's not for everyone. If you don't have the time to scale the heights of the OptimizePress learning curve, or if you require nothing more than the bare-naked necessities of page development, this may not be the best fit.

There's a sea of personal preferences that'll make one piece of software better than another. You have unique and specific needs. So here's some alternatives to compare to.

OptimizePress Pricing

There has been a trend over the last few years for companies to use complex pricing schemes. For example, the WordPress contact form plugin Gravity Forms has three pricing plans. The cheapest license does not include add ons. Upgrading to their business license means you get basic form add ons and paying more for their developer license will mean you will get access to advanced add ons.

OptimizePress have a fairer pricing system. All three OptimizePress plans offer the following features:

  • Real-Time Site Building with LiveEditor
  • Includes over 30 Templates
  • Comprehensive Element Library
  • Membership Security Add-on
  • Complete Site-Building Flexibility
  • 1 Year of Support & Core Updates

The key difference in their pricing plans is the number of websites you will be using OptimizePress on. This is a much fairer way to price a product as it removes any uncertainty you may have about whether a specific plan has the features you need.

OptimizePress Pricing
OptimizePress have a fair pricing policy.

As you can see, the pricing options are straight forward. The core package costs $97 and allows use of OptimizePress on up to three websites. The publisher package at $197 allows use on up to ten websites and the pro package at $297 allows use on an unlimited number of websites. The only restriction is that you must own and run those websites. You are not permitted to add OptimizePress to websites that you are developing for clients.

Support and updates are provided for one year, however renewal prices are only 50% of the original cost if you renew within 60 days of your license expiry date. Don't worry; if you choose not to review your license, you can still continue to use OptimizePress (you just won't get updates and support).

OptimizePress 2.0 — Final Thoughts and Alternatives

For now and much of the foreseeable future,  LeadPages and OptimizePress are the best options on the market. Like I said earlier, LeadPages is faster. That doesn't mean much to me because I prefer quality over quantity, and OP 2 is actually pretty durn fast considering the beauty and variety it brings to the word-smithing table. But that doesn't mean LeadPages isn't better for you — it depends completely on what you need.

LeadPages is similar to OptimizePress with it's graphical editing and numerous templates, and while their flexibility fails in a side by side comparison, LeadPage's bare bones squeeze page templates convert like crazy right out of the box, because they track their users split-testing stats. It's nothing short of genius. LeadPages templates convert because they provide you with the “survival of the fittest” templates that have an apex-predator track record.

If you're on a super-tight budget, you'll appreciate the lightening fast templates from Thrive Themes, and another decent option for the frugal-minded is Hybrid Connect.

But I'll leave you with this. If you have the money and time, OptimizePress 2  is a solid investment, and LeadPages is right up there with them. It really boils down to personal preference between these two.

I've tried numerous free options in the past, and to me, it's a waste of typing-space to add them here. Even if you're strapped, with no cash to throw at even the most humble page developing software, it's better to save up your money than to sink into the cramped quagmire of free squeeze page plugins and landing page builders. It's a waste of time and effort. There's an ocean of OP2 and LeadPages tutorials out there, so you can get ahead of the game while you save your money.

When the dust settles, OptimizePress 2 emerges as the victor for me, but that's only because it fits my unique wants and needs. What's your copywriting bread and butter?

Josh Rueff is a minimalist nomad, fisherman, literary nonsense poet, Senior Copywriter for Golden Ratio Content, Marine Corps vet, lover of every form of chocolate, and keeper of very large dogs. He's recently published a roughly scribbled but honest book called "Rock Paper Root", and has two other pieces in the works: "Minimalist Living in Ancient and Modern Culture", and a literary nonsense poetry collection, "Periwinkle Yetis and the Yvinosiop".
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