Whether you’re an online marketer, blogger, or anyone who requires an online presence, you need a social listening strategy to build a trustworthy brand.
Remember that the “social sphere” is filled with judgmental folks. So much so that a single post can cost you the integrity of your entire brand — regardless if the information is factual or fabricated.
The sad reality is, the social community barely has time for boring stuff like fact-checking. And because of that, it becomes easy for your competitors to trick them into thinking that your brand is worthless just by spreading lies.
Because the responsibility of monitoring your audience’s overall sentiment about your brand can be quite overwhelming, we’re going to look into an online listening tool that can make the process a seamless one for you.
Let’s welcome, SentiOne.
What is SentiOne?
As a social media listening tool, SentiOne is built primarily for three things:
- Track down and prevent the spread of false information.
Believe it or not, some of your competitors are more than capable of going the extra mile just to bring you down.
Ill-informed bloggers and other social media influencers may then take the bait and fan the social media flames just to get more clicks.
- Locate trending topics and strategies in your industry.
To maintain your brand’s relevance, you need to be up-to-date with the trends in your niche.
Not only is it helpful for creating content that piques your audience’s interest, it can also help you identify new strategies that will give you an edge over your competitors.
- Engage qualified leads who talk about your brand.
Lastly, potential leads could be talking about your brand all the time. You just need to find them, hit them with your elevator pitch, and show them the way forward. SentiOne can help you with just that.
After reviewing the site, you’ll obtain several tidbits of information that you can’t help but appreciate.
The most interesting one would be the fact that it runs on homegrown technology — meaning, it is engineered from the ground up to deliver accurate, relevant, and updated results.
The platform is also constantly reviewed by multinational data analysts for fine-tuning.
It sounds impressive, doesn’t it? However, you’d have to ask: “Is it really capable of delivering its promises?”
Here’s a closer look at the platform and what it can do:
The Three Basic Options
After registering and signing to SentiOne, you immediately get the option to run through the tutorial.
This is recommended for those who have zero experience not just in SentiOne, but in social media listening in general.
But for those who have a good grasp how social media listening platforms work, you can skip the tutorial and begin creating your projects.
In the main page, you are taken straight to the project creation process, which presents you with three options:
If you want to track mentions of your brand or product name, then choosing the “Brand” option makes the most sense.
It allows you to input the keywords you want to either include or exclude:
On the other hand, the “Social Profiles” option is preferable if you want to track mentions of your profiles in specific networks, be it on Facebook, Twitter, Instagram, and YouTube.
You can also include or exclude keywords to narrow down results.
In case you want to monitor multiple social media accounts in one project, simply click the plus (+) sign next to “Monitor social account”.
The third option, which is conveniently called “Other,” allows you to track mentions purely with the use of keywords.
It brings up an interface that looks almost exactly the same as the “Brand” option. And if you use the same keywords, you’ll even get similar results when searching for mentions.
To be fair, the platform is still relatively new, so I expect more of a discrepancy between the two options in future versions.
Regardless of your choice, the third step is always about giving your project a name. You may also switch on the daily alerts and dashboard settings for tracking purposes.
Using the Advanced Project Configurator
Going with the three basic options above is great if you’re in a hurry.
But if you want to tailor a project to your specific needs, then you need to check out the “Advanced Project Configurator” found at the lower-right portion of the project creation page.
In my opinion, the most robust social listening projects attainable with SentiOne can be created through the Advanced Project Configurator.
It allows you to concoct your own formula for tracking on a single page.
To begin, you need to add a rule by choosing one of the three buttons: “Keywords”, “Facebook”, and “Source”.
- Keyword – Allows you to track in-post keywords and author names
- Facebook – Allows you to track content and mentions in a Facebook group, fan page, or event
- Source – Allows you to track mentions of a domain name or URL
By default, the Advanced Project Configurator uses two instances of the “Keyword” rule, which are set to include and exclude.
Feel free to remove or modify these rules as you see fit.
In any case, the Advanced Project Configurator can help you create a single project for everything, making tracking and analytics way easier. This brings us to the next important point.
Tracking and Analytics
One of the most notable features of SentiOne is its sheer speed.
Within seconds of creating your project, it immediately pulls data — including brand mentions, user demographics, and sentiments — and aggregates them into the “Mentions” and “Dashboards” pages.
In the “Mentions” page, you can view, analyze, and engage mentions in real-time. You can also use the filters on the left panel to further refine the results.
For example, if you want to look specifically for negative remarks regarding your brand, simply deselect the “Positive” and “Neutral” sentiments:
When it comes to analytics, SentiOne carries on with its straightforward, simplistic, and speedy approach.
Simply go to the “Dashboards” tab and select your project to start reviewing analytics via interactive data visualizations.
Don’t like what you’re seeing? You can quickly change the data presented by clicking the “Edit settings” button. This can be found in the upper-right corner of every visualization panel.
Clearly, SentiOne is more than equipped to provide you with a crystal-clear view of your brand’s online presence.
It doesn’t matter if your goal is to detect false information, scout for potential leads, or just listen to what your market is talking about nowadays.
If you’ve been paying attention, especially in the section that covered the Advanced Project Configurator, then you can definitely use SentiOne to meet your objectives.
Social media networks can be a minefield that keeps brands on their toes. But on the flip side, they are also full of opportunities that can help you grow.
You just need to be proactive when it comes to participating in the community, seeking out prospective leads, and clarifying any misinformation that can deface your brand — SentiOne can help you these.
What about you?
Would you recommend it to a friend who needs to step up their social listening game?
Let me know what you think by leaving a comment below!