Email marketing is a popular way for bloggers to connect with readers and promote their products and services. It’s a key tool of affiliate marketers too. Regular readers will know that I have stopped sending out newsletters as I want to connect with people directly through my blog and through …
Affiliate marketing is an industry in which companies reward people who generate business for them. These people are known as affiliates. There are a lot of ways in which affiliates can generate leads and sales for companies. This includes email marketing, Pay Per Click (PPC) marketing, content marketing, and more. …
Self-hosted email marketing solutions are an effective way of reducing the cost of your email marketing campaigns. If you are currently using a hosted email marketing solution such as MailChimp, I recommend doing some homework on a self-hosted alternative as you could save hundreds or even thousands of dollars per …
Email marketing is an effective strategy for promoting your brand, product, and services. Many website owners use established email marketing services such as MailChimp. There are some drawbacks to using hosted email marketing services to manage your promotions. Firstly, you need to abide by their rules and guidelines. For example, …
Marketers love webinars, but you are a blogger, not a marketer. Right? Wrong. Everybody needs to market themselves. Even employees need to convince the boss that they are doing a good enough job. Those who don’t bother find themselves top of the redundancy list next time the company is reorganizing. …
Generating viral buzz has been an integral part of any business’ strategy. However, it goes beyond simply having a social media presence and sharing content that is potentially shareable and likeable. Viral marketing involves knowing your audience, what clicks with them, and ensuring you follow through. Here are a few …
Demographics, geographical location and psycho-graphic factors are some of the phrases thrown around when people talk marketing strategy. And rightly so, since these are among factors you need to keep in mind when starting a new business. In other words, you need to have a clear understanding of your target …
As a digital marketer, you most probably have a professional toolkit that makes your work easier and fun. Your toolkit could contain resources such as monitoring tools, SEO software, eBooks and blogs you love and follow among others. In this post, we’ll unveil over thirty websites you can add to …
You already know that Twitter is one of the most vibrant and addictive social networks that no marketer can afford to ignore. But you might also know that an overwhelming number of marketers never manage to drive any meaningful business value from Twitter. Twitter is a fast moving platform where …
LeadIn is a marketing automation plug-in for Wordpress. The team behind LeadIn wanted to answer two questions website owners have: who is visiting my website, and what pages and content do they go through? It also allows for easy organisation of contacts with tags, and syncs with your favourite mail …