Email marketing is a popular way for bloggers to connect with readers and promote their products and services. It's a key tool of affiliate marketers too.
I do however understand how powerful email marketing is and how bloggers are using it to promote themeselves and make money.
In this article I would like to share with you 10 email marketing services that are suitable for bloggers. I have used several of these services at one point or other over the years.
For a more extensive list of email marketing tools and services, check out my webmaster resources area. You will see a longer list of email marketing services, self-hosted email marketing solutions, and WordPress email marketing solutions.
* To help compare prices, I have denoted the cost of a monthly plan for around 2,500 subscribers for each service.
If there was a public register of email marketing services with the most customers, I would not be surprised to see MailChimp at the top of the list.
Features include eCommerce support, email automation, analytics, and a user-friendly interface that makes everything simple to use. MailChimp also has a flexible API and integrates with many other products and services.
MailChimp entice a lot of bloggers by offering up to 2,000 subscribers and 12,000 emails per month. This can save bloggers a huge amount of money when they are growing their email list. Unlimited emails for 1,000 to 1,500 subscribers starts at $20 per month. 2,500 subscribers costs $30 per month.
Around ten years ago, Aweber was the go to service for many affiliate marketers and bloggers. It remains a popular option (although competition is fiercer today).
It has lots of great features including list segmentation, RSS to Email, autoresponder follow ups, and several hundred HTML email templates.
$29 month allows you to send an unlimited number of emails for up to 2,500 subscribers. This about the same cost as the equivalent plan from MailChimp.
GetResponse is an email marketing service that also offers additional services such as webinars and landing pages.
I used GetResponse for a few years, but in the end I stopped using them because they caused my newsletter open rate to drop by 75%. Their RSS to Email service was always a little buggy.
Despite some drawbacks, GetResponse does have some cool tools that bloggers will like. It will cost you $25 per month for up to 2,500 subscribers.
Established in 2001, VerticalResponse is one of the oldest email marketing services online.
It features an easy to use newsletter editor, autoresponders, landing page creator, A/B testing, app integrations, and more.
It will cost you $33 per month to send an unlimited number of emails for up to 2,500 subscribers.
ConvertKit is an email marketing solution that was built specifically for bloggers.
It boasts easy-to-embed customisable opt-in forms, email automation and sequences, RSS to Email, and many useful app integrations.
At $49 per month for up to 3,000 subscribers, ConvertKit is a little more expensive than other email marketing services on the market.
Acquired by Leadpages in July 2016, Drip boasts a workflow builder to help you create the perfect marketing automation setup.
There are 18 triggers and 16 actions in the automation rule builder that allow you to drip content to individual subscribers in a very specific way.
2,500 subscribers will cost you $49 per month, but this drops down to an equivalent rate of $41 per month if you pay annually.
If you are looking for a simple way to send emails, MadMimi could be a good option for you. The service has support for dripping content, RSS to Email, and app integration.
It does lack advanced features that are available in other services, but 2,500 subscribers will only cost you $16 per month. That's around half the cost of alternative solutions such as MailChimp and Aweber.
Benchmark Email is a powerful email marketing service that has many beautiful email templates.
It offers a unique email designer than allows you to modify photos, lots of forms for growing your list, email automation, and integration with many popular online services.
Their 2,500 subscriber monthly plan retails at $28.95 per month.
9. Mailer Lite
Mailer Lite offers many advanced features that you would normally only get with more expensive services.
Features include a professional drag and drop editor, built-in photo editing, a great selection of templates, landing pages, pop up subscription forms, email automation, A/B testing, and RSS to email.
The first 1,000 subscribers are free and it only costs $10 per month for up to 2,500 subscribers.
The service allows you to design the subscription form and lets subscribers reply to you directly.
It is free to use, but TinyLetter is a limited solution that is only useful when starting out.
What Say You?
I hope you have enjoyed this list of email marketing services for bloggers. Be sure to check out my webmaster resources area for a more complete list of email marketing tools and services.
What email marketing service do you use? Be sure to share what you use in the comment area below.