Generating viral buzz has been an integral part of any business’ strategy. However, it goes beyond simply having a social media presence and sharing content that is potentially shareable and likeable. Viral marketing involves knowing your audience, what clicks with them, and ensuring you follow through. Here are a few …
Diego from GreenTreeLabs recently asked me an interesting question about marketing multiple WordPress products. Hi Kevin, I develop and sell WordPress plugins. My problem is that I currently have many websites, one for each plugin, and every site has a different style and theme. I’d like to have a unique …
In order to generate traffic from social media, you need to actively add content to your social media accounts and connect with other likeminded people in your field. This takes time. What I do is sent automatic updates to all my social media accounts that notifies my followers whenever I …
The official WordPress theme directory is where most people find a design when they first start using WordPress. It’s a fantastic place to find a WordPress theme, but when you want to build something more professional, you will generally find better solutions in the premium market. Premium WordPress themes tend …
Internet marketing gets a bad reputation; despite the fact that the term covers everything from blogging to search engine optimisation. For many people, when they think about internet marketing, they think about forums such as Warrior Forum and crap eBooks that sell for ridiculous prices. They rarely think about reputable …
Demographics, geographical location and psycho-graphic factors are some of the phrases thrown around when people talk marketing strategy. And rightly so, since these are among factors you need to keep in mind when starting a new business. In other words, you need to have a clear understanding of your target …
As a digital marketer, you most probably have a professional toolkit that makes your work easier and fun. Your toolkit could contain resources such as monitoring tools, SEO software, eBooks and blogs you love and follow among others. In this post, we’ll unveil over thirty websites you can add to …
You already know that Twitter is one of the most vibrant and addictive social networks that no marketer can afford to ignore. But you might also know that an overwhelming number of marketers never manage to drive any meaningful business value from Twitter. Twitter is a fast moving platform where …
LeadIn is a marketing automation plug-in for Wordpress. The team behind LeadIn wanted to answer two questions website owners have: who is visiting my website, and what pages and content do they go through? It also allows for easy organisation of contacts with tags, and syncs with your favourite mail …
There comes a point in every digital marketer’s life where one must graduate from an amateur to a professional. Once you’ve fully grasped the foundation concepts of marketing, learned the inner workings of the best digital strategies and platforms that work for your business and figured out what metrics are …