There are many reasons why a 404 page is generated on your website. This includes content being removed, a permalink structure being changed, or a link to the page being incorrect. Whatever the reason, 404 error pages can reduce your website traffic since visitors are presented with an error page …
Whilst I am semi-active on Twitter, email remains my primary method of speaking with potential advertisers, partners, and customers. I receive dozens of emails every week through this blog. Unfortunately, a large number of emails come from time-wasting choosy beggars who want something from me, but are not willing to …
On 6 December 2018 Matt Mullenweg announced the release of WordPress 5.0. This was a significant milestone in the history of WordPress as it replaced the traditional WordPress editor with a new block editor called Gutenberg. Gutenberg is a minimal editor that allows you to create beautiful content using a …
Most of us use the internet so frequently that we become blind to the individual elements that are used to build websites. It is therefore easy to forget how important images are to the websites we visit every day. High quality stock images are used by news websites, by online …
Google Analytics remains the most popular analytical service for website owners. It is a powerful service and is 100% free to use. By inserting a small piece of code into your website, you can get a complete understanding of your website visitors. In addition to traffic stats, you can also …
Starting up and running a small business is not a simple task. Even if you have all the relevant knowledge and skills you need, it still takes a ton of resources, time and effort, to provide the required attention to all parts of your business. You need to develop a …
Search engine optimisation is key to marketing your website and increasing organic traffic, subscribers, and ultimately, sales. To help you analyse and optimise your search engine presence, many companies and shop owners turn to the help of premium SEO services and expensive SEO marketing companies. It makes sense if you …
Nowadays, you don’t need web development skills to create big and amazing things. It doesn’t matter if you want a professional portfolio, a personal blog, or a full-fledged online store — as long as you have a big idea, then all you need is the right tool to get started. …
Microsoft Office has a fantastic range of office products including Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. Whilst I do find their products useful, it is difficult for me to justify paying a premium to use them. Firstly, because I only need to create invoices for clients every few months …
It’s so important to realize that tracking your business’s content marketing strategy is vital for success. Without tracking, you’ll be unable to highlight your shortfalls or identify the weaker spots in your campaign. Without this information, you won’t be able to streamline or optimize your strategies which will result in …