They say that the money is in “The List”. I am sure this has been drilled into you time and time again. This is a common phrase that has been regurgitated by internet marketers and bloggers for as long as I can remember. I have said the phrase myself in …
The glory of WooCommerce lies in the fact that it’s completely opensource. That means your average developer can tap into the API and make a plugin that improves the functionality of WooCommerce. WordPress users are used to this type of system, since it seems like any feature desired can be …
Formed in 2001, MailChimp is a hugely popular email marketing platform with over 14 million customers. The service is particularly popular with bloggers. It is easy to understand why as MailChimp is free to use until you have gained a readership. They permit up to 2,000 subscribers and 12,000 emails …
CaptainForm is a feature rich form WordPress plugin that boasts a lot of great features. I met up with the CaptainForm team at the Belfast WordCamp in September and was keen to look at their product further. The plugin is free to download from WordPress.org, but the premium versions of …
Catchers is a helpdesk WordPress plugin that can be used to provide customers and visitors with support. Since catchers is a WordPress plugin, the solution integrates beautifully with every WordPress theme. The process is simple. Every email that is sent to you is converted into a support ticket. You can …
An email list means big business for organizations. In fact, it’s not only a beautiful way to get people back to your online store, blog or forum, but if you have enough people on the list it serves as a way to show off your social credibility. Telling people that your …
Known spammers and sources of malware are placed on internet blacklists. There are a number of different types of blacklists used online. Blacklist monitoring lists, for example, are used by large email services such as Gmail, Outlook (Hotmail), and Yahoo. They use blacklists to filter emails for their customers. If …
Companies spend a lot of time tweaking their landing pages and testing results to see what helps increase sales and what does not. One of the most effective ways of increasing sales to your product or service is to adopt a professional looking pricing table. Pricing tables are common place …
Sending emails directly from your email account or from your website’s server is never a good idea. Your delivery rate will be low and if enough subscribers label your emails as spam your server’s IP address could be blacklisted. That is why most website owners use an SMTP email service …
Self-hosted email marketing solutions are an effective way of reducing the cost of your email marketing campaigns. If you are currently using a hosted email marketing solution such as MailChimp, I recommend doing some homework on a self-hosted alternative as you could save hundreds or even thousands of dollars per …