Let’s face it: if you’re doing any kind of marketing online, you have to have an email list. Product announcements, special offers, job postings – they all feel personal when you’re sending them to individual email addresses. Instead of blasting it all over social media. But if you’re not adapting …
LeadPages is a versatile WordPress tool that enables you to build clean, functional landing pages. These landing pages can be displayed on any blog or website to help increase your site’s conversions and generate more leads. Through the use of multiple pre-built templates, you have the power to create any …
Anyone who’s ever managed to create a successful blog will tell you that building an audience involves hard work, plenty of perseverance and a whole lot of time. Basically, it doesn’t just happen overnight. Of course, to build this audience you need to deliver fresh, quality content — on a …
When it comes to promoting your email list, there is no such thing as overexposure. I truly believe you should promote your email list at every opportunity. This was something I kept in mind when I changed the design of this blog earlier this month. In addition to the sign …
RSS has decreased in popularity considerably over the last few years. I always assumed that this was due to the increase in usage in social media services such as Facebook and Twitter, however a Google survey with around 20,000 responses revealed that only 9.5% of people had ever used RSS. …
Love them or loathe them; Pop ups are one of the most effective ways of converting your visitors to subscribers. I have tried several solutions in the past. The last popup plugin I used actively on all my websites was Pippity, however I found it to be very buggy. The …
I recently spoke in depth about how you can use Facebook post promotion to increase traffic to your websites. One of the things I noted in the article was that the Facebook page for KevinMuldoon.com has very few followers. Despite Facebook reducing the reach of Facebook pages, I still think …
Due to my cravings for cool gadgets, I check the crowdsourcing website Kickstarter frequently. Some amazing projects have been funded there recently such as the OUYA video games console, Pebble watch and Zach Braff’s sequel to Garden State. One project that caught my eye recently was Ghost, a new open …
For years I have asked for a visitors name with my newsletter forms however when I relaunched this blog I questioned whether this was necessary. This may seem like a trivial issue however it will determine whether my newsletter list is built up with people’s names or not. I will …
If you’re came to this website, you’ve probably came across a blog post or feature length article that I’ve written for another website and wanted to know a little more about me. If you know nothing about me or my work online, I encourage you to have a quick read …